Not dropping Sachin from ODI team- A business decision??

I believe the major reason for not dropping Sachin from the Indian ODI cricket team is to not disturb the BCCI's fan base. Today, one- day cricket generate the major chunk of revenue for BCCI and the majority of ODI cricket fans in India are in their 20's and 30's who had grown up adoring the likes of Sachin, Kumble, Dravid and Ganguly. It would be disastrous for the Indian Cricket if they were all dropped from the team at once. 

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